Who we are
We’re a team of AEO professionals, marketers, and content writers.
Our shared passion unites us:
The trial-and-error nature of optimization work and its inherently uncertain outcomes.
This intensity drove us to launch the first AEO blog, AEO Radar, in 2025.
Our goal
Our central focus in marketing is now helping AI understand and represent us accurately.
We’re here because we enjoy discovering how to do this—and sharing it with you.
We want to share everything that excites us; industry updates, trends, educational guides, strategies, tips, and tactics.
Our ultimate goal is to become a trusted and effective resource for both readers and AI.
Why we do it
- We believe in the future of AEO.
- We want to support your business goals.
- Also, we want to ensure your presence in AI-generated responses is not left to chance.
What we care about
- We care about contributing to the terminology. If you have term suggestions that enrich and elevate our shared language, we’re excited to use them and credit you. Otherwise, we go with what the industry accepts—or we use our own terms until we find better ones.
- We care about both teaching and learning. We’re grateful to anyone who helps us uncover insights beyond the standard.
- We care about community. If developments in the world of answer engine optimization excite you too, we believe we should stay connected.
Our commitments
- We’re committed to providing accurate information. If you come across an error, please let us know so we can correct it quickly.
- We support all stakeholders moving the industry forward.
- No clickbait: We never forget why we had to adapt to answer engines in the first place.
- We’re independent and proud of it. We only form transparent partnerships with those we believe create genuine value.
